Australia’s struggles with rural connectivity could be an opportunity in disguise


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A new report by OpenSignal has suggested that regional areas will remain a battleground for Australia’s mobile providers following the shutdown of Telstra and Optus’ 3G networks.

According to the data, OpenSignal found that Australian users with the least consistent mobile service were 19% more likely to switch to another provider than those with “highly consistent” services.

The report – which compared monthly churn rates between OpenSignal users with the worst and best mobile network experiences across a number of metrics – highlighted reliability, quality and consistency as key drivers of churn and found that Aussies who struggled to find a signal were 11% more likely to change to a new mobile provider than those who enjoyed the lowest amount of downtime.

Although some of the findings above might sound obvious in that a higher rate of churn is exactly what you’d expect to correlate with a lower quality of service, OpenSignal’s dataset also highlighted a “substantial difference” in network quality in more regional parts of Australia as an opportunity for mobile providers looking to pick up customers.

As per the report, “Operators could turn these regional disparities into competitive advantages via targeted localised go-to-market strategies”.

Unsurprisingly, OpenSignal found that a large portion of regional Australia still rates poorly when it comes to consistent and reliable connectivity. The report found that users in regional parts of Western Australia, South Australia or the Northern Territory spent more than 5% of the time without any mobile connectivity. Meanwhile, Aussies in some parts of Queensland spent more than 10% of their time struggling to find a signal.

“Even within the same state, performance can vary significantly, like in the case of Queensland and New South Wales, where high-performing and underperforming areas are close to each other,” the report said.

OpenSignal’s report comes just months after Vodafone and Optus signed a network-sharing agreement that has doubled the footprint of the former and made it (along with its many MVNOs) a more viable option for those living in regional areas. If you’re keen to take advantage of those new options and change it up you can find a snapshot of the most popular mobile plans that use either the Vodafone or Optus networks in the widget below.

#1
Kogan Mobile
Kogan Mobile

Small - 365 Day Flex Plan

  • 220GB data
  • Deal: Get 220GB data for only $149 (incl. $30.90 off + 80GB bonus data) on the Small 365 Day Flex Plan. Offer ends 18.10.26
$149.00
Per 365 Day Renewal
#2
Vodafone
Vodafone

$58 Small Plan

  • 65GB data
$58.00/mth
Min. cost $58
Link not supplied
#3
felix mobile
felix mobile

felix 25GB Mobile Plan

  • 25GB data at download speeds up to 150Mbps
  • Deal: Get 50% off your first 3 mths when you switch to felix. $15/mth for first 3 mths, then $30/mth. Use promo code FELIX50. T+Cs apply
$30.00
Per 1 Month Renewal
#4
TPG
TPG

30GB Small Plan

  • 30GB data at download speeds up to 150Mbps
  • Deal: 50% off - $15/mth for first 6 months, then $30/mth ongoing. Available until withdrawn. T&Cs apply.
$15.00
Per 1 Month Renewal
Link not supplied
#5
Lyca Mobile
Lyca Mobile

Unlimited Plan S

  • 50GB data at download speeds up to 100Mbps
  • Deal: $15 for first 6 renewals when you activate this plan. Offer ends 31.12.26. T&Cs apply
$15.00
Per 28 Day Renewal
Link not supplied
#6
Lebara Mobile
Lebara Mobile

$200 SIM Plan - 365 Days

  • 180GB data at download speeds up to 150Mbps
  • Deal: Get the $200 SIM for $159 online until 03.11.26
$159.00
Per 365 Day Renewal
Link not supplied
#7
iiNet
iiNet

50GB Medium Plan

  • 50GB data at download speeds up to 150Mbps
  • Deal: 50% off - $17.50/mth for first 6 months, then $35/mth ongoing. Available until withdrawn. T&Cs apply.
$17.50
Per 1 Month Renewal
Link not supplied

Looking for a new NBN plan?

These are the most popular NBN 50 plans with WhistleOut users this week:

#1
Belong
Belong
All Fixed Line nbn®

NBN Standard Plus – Unlimited

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: Includes $36 off for 6 months - $55/mth for first 6 mths, then $91/mth (Offer ends 04.11.26) + Free $80 Mobile SIM
$55/mth
Min. cost $55
#2
Dodo
Dodo
All Fixed Line nbn®

nbn50 Unlimited Plan

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: Incl. $30/mth discount for 6 months based on the standard price $87.99/mth*. Ends 08.12.26. T&Cs apply.
$57.99/mth
Min. cost $57.99
#3
Tangerine Telecom
Tangerine Telecom
All Fixed Line nbn®

Value Plus NBN 50/20

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: Includes $25/mth off for the first 6 mths, $64.90/month for first 6 months, then $89.90/month.
$64.90/mth
Min. cost $64.90
#4
Superloop
Superloop
All Fixed Line nbn®

Extra-value nbn50/20

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: Incl. $20/mth off for 6 months! $69/mth for 6 mths, then $89/mth + Bundle & Save
$69/mth
Min. cost $69
#5
iiNet
iiNet
All Fixed Line nbn®

nbn50 Liimitless

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: Includes $20/mth off for 6 mths – $69.99/mth for first 6 months, then $89.99/mth. Use code SAVE20FOR6
$69.99/mth
+ $10 Upfront
Min. cost $79.99
Link not supplied
#6
TPG
TPG
All Fixed Line nbn®

nbn50 Unlimited Plan

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: $69.99/mth for first 6 months, then $89.99/mth. T&Cs apply.
$69.99/mth
Min. cost $69.99
Link not supplied
#7
Moose NBN
Moose NBN
All Fixed Line nbn®

nbn 50/20 Premium

  • nbn® 50/18 Mbps
  • Unlimited Data
  • Deal: Includes $24/mth off for first 6 months - $59.80/mth for 6mths, then $83.80/mth + Get eero 7 modem for only $175 (RRP $249).
$59.80/mth
Min. cost $59.80
Link not supplied
#8
Flip
Flip
All Fixed Line nbn®

Unlimited Family nbn50

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: Incl. $16.90/mth off for 6 months - $68/mth for first 6mths then $84.90/mth. New customers only. Ends 31.10.26. T&Cs apply.
$68/mth
Min. cost $68
#9
More
More
All Fixed Line nbn®

Value Plus NBN

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: $75/mth for 36 months, then $90/mth ongoing for CommBank customers who sign up using a CommBank credit or debit card
$100/mth
Min. cost $100
Link not supplied
#10
Kogan Internet
Kogan Internet
All Fixed Line nbn®

Silver Unlimited

  • nbn® 50/17 Mbps
  • Unlimited Data
  • Deal: Incl. $11/mth off for 12mths. $69.90/mth for first 12 months then revert back to $80.90/mth. Offer available until withdrawn.
$69.90/mth
Min. cost $69.90

Fergus Halliday

Digital Content Editor

Fergus Halliday
Fergus Halliday is a journalist and digital content editor at WhistleOut Australia. He’s written about technology, telecommunications, gaming and more for over a decade. He got his start writing in high school before interning at magazines like CRN Australia and freelancing for publications like the AU Review, Gizmodo, Kotaku, GamesHub, Press Start, ScreenRant, Superjump, Nestegg, and more.

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